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Saturday, November 24, 2007

Home Business Success: The Importance of Building Your Marketing List

When most people start out cutting their teeth in a home based business, they often end up buying their leads from a leads list. This is fine for the novice that is still feeling their way around and learning how to progress.

However, there comes a point where buying leads becomes a burden, not only financially but mentally as well.

Most names that are purchased from a leads list are people that have been constantly hounded by scam artists and phone bullies who are trying to pressure their potential customers into buying their product. So when you finally get that persons name, they are not open to what you have to offer. Maybe you have the best product or services for your possible customer, but they are guarded and closed off because of the constant pestering from being on an overused list.

This is where building your own list is so important.

When it comes to list building, I constantly hear the phrase, Your Power is in Your List. This doesnt mean that if you have a big list you will be able to lift cars or leap tall buildings in a single bound. Actually, it means that the more people who are on your list the more people will receive your direct marketing or business opportunity you are offering .

Let me tell you, that is a good thing. The more people that know about what you are marketing, the larger the potential for you to make money. So when your list continually grows, so does the margin for you to reap serious benefits.

Your ability to pull power out of your list is realized and revolves around the fact that you are the only one marketing to your specific list. Since you are the owner of your list, you are the sole person who can contact your unique list of prospects.

By cultivating your own list, you relieve your list of having to deal with endless spam from different companies. This gives you customers who keep an open ear and mind to your business, which translates into more for your business.

Make your list work for you. Dont be afraid of reaching out to your list. They have signed up with you and are already interested in what you have to offer. The benefits that come with raising up a list of your own will allow you to market with the resolve and confidence you never had before.

Robert Reyes is a business entrepreneur who has been involved in raising businesses in several industries for the past 21 years. Mortgage Leads

Foreclosure

In todays climate of change any one can find them selves short on cash and as a result miss a few payments. This can result in a foreclosure process being initiated by the lender. If you ever find yourself in such a situation you should contact your lender as soon as possible. Banks and other lenders never like to miss payments but would rather know in advance. They also will probably want to know why youre having a problem and how you are planning to deal with the situation. They may even have useful suggestions. A Loss Mitigation Department might be able to help.

Some times a loan or a second mortgage is an appropriate solution, although under some conditions that might just make things worse. You also might want to consider selling your house before the bank does. That would be a pre-foreclosure sale and although you still have to pay back the loan you will probably be in a better position to do that. Another possibility to consider is whats called deed in lieu of foreclosure in this scenario you still owe the rest of your loan, but you will avoid foreclosure and save your credit rating.

Bankruptcy is sometimes used to delay a foreclosure this is not always a good idea. You may choose to use either chapter 7 or chapter 13 again depending on your individual circumstances. Bankruptcy may do more harm to your credit rating then a foreclosure and there is no guaranty you wont wind up with both.

Foreclosure Prevention Services exist that can help you determine which strategy is most appropriate for your state of affairs. When you cant pay the full amount owed without creating a hardship for your family you can get a legal review of your situation. You do have rights and choices, find out just what they are before making any decision that may have lasting effects on your ability to purchase land in the future.

Many people not facing foreclosure themselves are interested in the subject due to the fact that it may offer them an investment opportunity. In most cases these individuals are more concerned with making a profit than with performing a service and yet it may be possible to do both at once.

Those who are in danger of loosing their property due to foreclosure may actually benefit from an encounter with those seeking financial gain. There are web sites that specialize in bringing such individuals together. Almost any web search including the word foreclosure will yield numerous sites that fall into this category. If you are either about to be foreclosed on or have an interest in investing in foreclosure properties a search of this nature is probably a good place to start.

Jack Colton owns and operates http://www.stop-a-foreclosure.com Foreclosure Information

General Motors & Ford - Its The Cars Stupid part II

Weve already stated our belief that that 2007 will see Americans buying several hundred thousand less cars than they will purchase in 2006. We are looking for 16.8 million vehicle sales this year. Lets get into the numbers, and see what the implications are. When you, or I buy a car for our personal use, we pay on average about $25,000 per car. The car rental companies in the United States purchase more cars than any other group. They buy American cars, and pay an average of $15,000 per car. We dont see any big profits from this market segment.

Lets look at the dealerships, and sort out how the Japanese do against the Americans. A Chrysler dealer last year on average sold about 225 cars. If you were a Ford dealer, you averaged almost 700 cars per dealer. GMs Chevrolet dealerships came in under 650 cars per dealer. Would you be surprised to learn that Toyota sold more than 1600 cars per dealership last year?

Now you know why American car dealers are complaining and going out of business. In the last year GM lost 200 plus dealers while Ford lost 40, and Chrysler lost more than 110. This is happening on our home turf, folks. This is not the Japanese and the Americans slugging it out on European soil for control of European markets. This is the American consumer choosing to buy Japanese over American made products on American soil. People are voting with their feet.

Heres the next big question. If American car dealers are closing their doors at this rate, what kind of shape can the rest of them be in? Can the owners be putting big bucks into their dealerships while their friends dealerships are folding up? We think not. Will the friendly banker be willing to finance their car inventories when the bank sees other domestic dealers closing their doors? We dont see it. This means that American car dealers can only finance through the car manufacturers financing arm, and thats not good when the dealer has only one choice. We estimate that half of Fords dealers are not making a penny. We think for General Motors, it could be as high as 25% are unprofitable. Whats the customer experience going to be like in a dealer thats losing money on every car he sells? Is anybody listening in Detroit?

Every time GM loses a point of market share, they have to implement plans to dismiss 20,000 people from their jobs. We see the necessity for GM to cut another 60,000 jobs that they havent announced to establish break-even 12 to 18 months from today. With all the talk about GM in the news in the last 60 days, has anybody at GM or Ford uttered a word about their real problem, QUALITY? The American consumer does not want to buy American made cars in any quantity that would allow Detroit to make money.

We believe that GM will be unprofitable until 2008 at a minimum, and 08 can only be profitable if they maintain market share, and we see continued declining market share. The Chairman has verbalized nothing that deals with the issue of quality, and upgrading the consumers consciousness to consider GM cars when it comes to quality. Even Mercedes marvels at Japans ability to produce the quality they do for the dollar it costs. Mercedes doesnt understand how Japan does it at their price points.

We took a close look at Ford (where Quality is number 1, and Ford has a better idea), and found their restructuring plan isnt substantial enough to get the job done. They call it the Way Forward Plan. We call it the Lost in the Wind plan. They are taking total charges of $3.4 billion in 06. They expect to be profitable in 08, why, we ask? Whats going to change between now and 08? They believe they can save almost $6 billion in costs. We dont see it, and if they were able to do it, dont you think Japan would jump on the bandwagon and do whatever they have to do to drag their already low costs lower.

Did you know that when GM, or Ford produce an interesting car, Japan buys the car immediately, rips it apart, part by part in Japan, and than takes any interesting technology and applies it to their cars almost immediately. Japan can put out a car in one-third the time it takes GM, or Ford to design a car by committee. South Korea can go from design to showroom in even a shorter time span.

Fords restructuring efforts in our opinion are clearly overstating the bottom-line results. We see a headwind coming, where Ford thinks its got a tailwind at its back. Its going to get tougher for Ford, and this is being overlooked because GM and its troubles are getting the headlines. With the employees departing from both companies how do you think the guy down on the assembly line is feeling? Do you think hes a loyal, lets get it done type of individual? Do you think hes wondering if hes going to be there 2 or 3 years down the road? Will his pension benefits be safe? Will he ever get a pension? Will he even have a future at either of these two companies that were once the unquestioned leaders of American managerial know how?

Henry Ford wrote the book on manufacturing, and GMs Alfred P. Sloan wrote the book on building a company that is still studied at Harvard Business School, and MIT today. Somehow in the last 3 decades, the bean counters in Detroit forgot how to make cars. They literally forgot what business they were in. They instead thought only about the money. Labor became a cog in the wheel, not an integral meaningful partner in the process. To turn this American industry around will involve a different level of intelligence than the intelligence (used advisedly) that got them into trouble in the first place. Einstein was right.

Goodbye and good luck

Richard C. Stoyeck
http://www.stocksatbottom.com

Richard Stoyecks background includes being a limited partner at Bear Stearns, Senior VP at Lehman Brothers, Kuhn Loeb, Arthur Andersen, and KPMG. Educated at Pace University, NYU, and Harvard University, today he runs Rockefeller Capital Partners and StocksAtBottom.com

The Adjustable Rate Mortgage as Long Term Loan

Adjustable rate mortgages are long term mortgage loans with variable interest rates. They have a schedule of principal and interest payments just like a fixed mortgage, but the interest rate may be adjusted at regular intervals during the term of the loan. Therefore, the monthly payments are likely to move up and down as the rate is adjusted.

An ARM is an important financing alternative for first and second mortgages. In addition, many home equity loans are structured as adjustable rate mortgages.

In addition to the contract interest rate, discount points, loan to value ratio, and maturity, ARMs have their own unique set of terms:

- Adjustment Interval: most ARMs are adjusted at regular intervals stated in the mortgage contract. In between these intervals, the interest rate on the loan is constant. The shorter the interval, the more sensitive the loan is to changing interest rates. Most first ARMs are adjusted annually

- Initial Interest Rate: all ARMs have an interest rate that is fixed until the first adjustment date. Sometimes this rate is set low to attract borrowers, called a teaser rate. Therefore, the initial interest rate does not indicate the long term cost of the loan.

- Convertibility: some ARMs provide the borrower with the option to convert to a fixed rate loan during the loan term.

Because your payments almost always rise later on, some detractors call it a compact with the devil. Nonetheless, an Arm in some markets can cut your initial payments by as much as a third. That can mean the difference between being able to purchase and being left out in the cold.

The best way to understand an ARM is to compare it to a fixed-rate mortgage. With a fixed-rate mortgage you always know where you stand. Your interest rate and your monthly payment remain constant for the life of the loan whether it is for 3 years or 30 years.

With an ARM, its quite different. Your interest rate fluctuates, it moves up and down depending on market conditions. Your monthly payment, which reflects the interest rate, likewise can vary up or down over the life of the loan.

Given a choice between a mortgage where you never know what your monthly payment is going to be, and a mortgage where the monthly payment is fixed, any reasonable person would opt for the fixed-rate mortgage. The real key to deciding whether or not to get an ARM is how long the teaser rate lasts. If you get an initial low interest rate and payment for just 1 month, and then it goes up, you have accomplished almost anything.

On the other hand, if the low monthly payment lasts for several years, it can be just the right thing, particularly if you sell or refinance when the teaser expires. In fact you want the teaser to be for as long as possible so you get a lower monthly payment than you otherwise would get. Second, you hope that once the teaser evaporates and your interest rate and payment go up, you can refinance to another ARM with another low teaser.

Stefano Sandano is a home equity loan expert and if you want to know more about mortgages and loans you can visit http://www.homequity-loan.com.Mortgage Leads

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